Mi-Kyung Miki Bahng, Ph.D., MBA

 

mikibahng @ gmail.com

 

SUMMARY

Data scientist / Advanced analytics & marketing research professional who has over 10 years of research experience, business strategy/marketing (3+ years) & scientific research combined. I help improve strategic planning by offering insights via advanced (predictive & prescriptive) analytics and effective communications between the departments, e.g., Marketing & Sales, R&D, and IT with my in-depth understanding of business, marketing and sciences.

 

Professional Experience

July 2014 - current @ KindWellbeing.com (Chicago, IL)

Founder and Owner | Management / Marketing / Market Research / Analytics / Big Data

  • Manage all aspects of KindWellbeing.com (previously, AskDrMiki.com), a Nutrition / Health & Wellness Info website, including Content Management, Web Development, Social Media Data and Digital/Web Analytics (AWS, Azure, Python, Spark, Machine Learning, Flask Web App, Docker, MongoDB, MySQL, WordPress, etc)

  • Certifications: Business/Customer/Operations Analytics Specialization (Wharton/U Penn), Strategic Business /Marketing Analytics (ESSEC), Big Data (UCSD), Data Science Specialization (Johns Hopkins), Data Science at Scale / Machine Learning Specializations (UW), Excel to MySQL (Duke), Python courses, etc. via Coursera

 

August 2012 - May 2015 @ Missouri State University (Springfield, MO)

MBA Candidate | Management / Marketing / Market Research / Analytics / Big Data

Lead/Managed the Marketing and Consulting Projects, including:

  • Big Data and Analytics Project using SPSS to gain business (sales/marketing/consumer/shopper) insights

  • Consulting Project for a healthcare product company (TheraworxTM), a supplier to Mercy Hospital and major group purchasing organizations; Deliverables included the industry, SWOT, and competitive analyses, and marketing 4P's strategies-Product (innovation & packaging), Price, Promotion, and Place models

  • Marketing Plans Book Project (Rebranding/Promotions/Media Planning) for a local furniture company

  • Shark Tank Project - Complete Marketing Strategies for a hypothetical new product of a CPG company

  • Co-authored a paper (Re-examining "The Gartner Supply Chain Top 25") with David Wright at FedEx and Dr. John L. Kent at Department of Supply Chain Management, University of Arkansas (In prep for publication)

 

June 2013 - June 2014 @ ESM Technologies (Springfield & Carthage, MO)

Market Analyst | Marketing / Market Research

  • Conducted Market Feasibility Studies (including SWOT, situational & competitive analysis) of potential new technologies & ingredients of ESM Technologies and Stratum Nutrition, a subsidiary of Novus International, for functional food & dietary supplement applications for human and pet, to aid strategic planning, working in cross-functional teams, and created the complete reports (~50 pages each) so the executive team/board was able to make a go/no-go decision on pursuing further development/commercialization

  • Reviewed & analyzed syndicated data and industry reports(Nielsen, Euromonitor, Datamonitor, Mintel, etc), B2B and consumer (B2C) market opportunities, regulatory and competitive landscapes, and provided up-to-date market insights for strategic planning and the lists of potential clients to help increase sales revenue

  • Conducted patent analysis and literature reviews of new technologies and collaborated with the directors of R&D at ESM and Stratum Nutrition to help with the scientific and regulatory matters

 

November 2011 - December 2013 @ Bahng Consulting, LLC (Springfield, MO)

President and Owner | Consulting / Research / Marketing

  • Managed and completed a subcontract with National Renewable Energy Laboratory (The Effect of Metal on Biomass Pyrolysis) that provided critical knowledge to advance the Biomass-to-Oil conversion technologies

  • Served as a Chief Advisor at American College Planning (ACP) Institute, Inc., a non-profit international education business, with a focus on communications with partners and clients as well as document reviews and translations to promote the business and to secure/attract the current/potential clients

 

July 2008 - July 2011 @ National Renewable Energy Laboratory - National Bioenergy Center (Golden, CO)

Postdoctoral Researcher | Research & Development / Analytics / Big Data

  • Lead and/or participated in team projects such as scientific research and experiments using state-of-the-art analytical tools in the field of bioenergy/bio-oil/biomass and scientific writings

  • Built a novel predictive model on large imaging datasets using advanced statistical multivariate analyses

  • Presented the scientific findings at international conferences and published them in top journals

 

November 2005 - July 2008 @ Argonne National Laboratory - Chemical Sciences/Engineering Division (Lemont, IL)

Postdoctoral Researcher | Research & Development / Analytics / Programming

  • Lead and managed several chemical kinetic studies on reactions important in combustion and atmospheric chemistry - The scientific findings were presented at international conferences and published in top journals

  • Performed data analysis using Visual Fortran programming and various statistical methods, and developed integrated systems that control the data acquisition and the lasers using LabVIEW System Design Software

 

EDUCATION

  • Master of Business Administration & Marketing Graduate Certificate

    Missouri State University (Springfield, MO) Graduated: May, 2015

  • Ph.D. in Chemistry (Physical Chemistry)

    University of California, Davis (Davis, CA) - Graduated: September, 2005

  • Master of Science in Chemistry (Physical Chemistry)

    Seoul National University (Seoul, S Korea) - Graduated: February, 1998

  • Bachelor of Science in Chemistry

    Sookmyung Women's University (Seoul, S Korea) - Graduated: February, 1996

 

BUSINESS RELATED COURSEWORK from the MBA program

  • Advanced Marketing Research / Analytics

  • Contemporary Issues in Advertising

  • International Marketing

  • Marketing / Brand Management

  • Supply Chain Management

  • Managerial Accounting / Finance

  • Quantitative Methods in Business Decision Making

  • Information Systems in Business Organizations

  • Organizational Policy and Strategy / Organizational Behavior

  • Administrative, Organizational & Operations Concepts

  • Seminar In Management - Corporate Social Responsibility

  • Legal Environment for Business Managers

 

DATA SCIENCE, STATISTICS, ANALYTICS AND OTHER SKILLS

  • Python, R, SAS, SPSS, Spark (Cloudera, Azure HDinsight, Databricks), SQL, Teradata, MongoDB, Tableau

  • Machine learning / Predictive modeling / Multivariate analysis (Scipy, SKLearn, XGBoost, TensorFlow, Keras: regression, classification, decision trees, SVM, PCA, clustering, ensemble, text analytics, etc) for customer segmentation, churn prediction, recommender systems, twitter sentiment analysis, image recognition, etc.

  • Google Analytics, A/B testing, Marketing Mix, Price Modeling, Conjoint/Max-Diff, Decision Trees, GfK MRI+/ Nielsen/IRI/Consumer Survey/Panel/POS Data, Advance Excel, Access, Qualtrics, SurveyMonkey, etc.

 

SELECT PUBLICATIONS

  • Application of an FT-IR imaging tool - coupled with multivariate analysis for measuring temperature or reaction profiles in pyrolyzed wood, M.-K. Bahng, B. Donohoe, and M.R. Nimlos, Energy Fuels 25, 370 (2011)

  • Current technologies for analysis of biomass thermochemical processing: A review, M.-K. Bahng, C. Mukarakate, D. Robichaud, and M.R. Nimlos, Anal. Chim. Acta- 651, 117 (2009) - cited over 300 times

  • Complete list of 17 publications (16 published/1 in prep.) and 17 public presentations available on request

 

OTHER ACTIVITIES

  • Served as the Senior Medicine Division Chair for The 2015 Ozarks Science & Engineering Fair (OSEF) that is affiliated with the Intel International Science and Engineering Fair (Intel ISEF)

  • Volunteered to help prepare and attended the Big Data Dance Forum (MOVING YOUR BUSINESS FORWARD WITH ANALYTICS!) at MSU Management Development Institute on March 17th, 2015